The japanese social game publisher KLab bought my company Pikkle KK in Tokyo, and I moved to San Francisco to setup the US studio. My role was:
- Game concept
- SF Studio setup, recruiting, operations
- Technical architecture for development
- Liase with Tokyo head office over budget, schedules and marketing
- Oversee marketing/user acquisition/growth hacking
- Come up with low-cost 'growth hacks' to drive usage
- Game operations and metrics
I decided on a format combining a western candy-crush like action puzzle mechanic, and a japanese 'card battle' game system, and pitched this to the Japan head-office.
Players could win new 'cards' by beating the puzzle game levels. This system combines realtime puzzle gameplay with longer term character progression to drive in-app purchases.
I worked mostly on:
- server-side game system using Python, Flask and PostgreSQL
- built a custom metrics analysis system using mongoDB to track purchase breakdowns
- Feedback Loop to promote offers and in-game items at the right time to players
- The client was developed in Unity3D with C# partly in SF and part in KLab's Philippines studio.